We are living in a multicultural world. By now about two hundred countries on the planet, one way or another, claim their national identity. Our diversity contains the essence of the sinergy force of humanity evolution.
Cross-industry experts agree that the pharmaceutical market is one of the most competitive. This definitely explains why pharmaceutical companies are among the three leaders in advertising and promotion investing huge amounts of money in the fight for the loyalty of the average consumer.
The number of brands in retail outlets has long been in the hundreds of thousands, add to this a gigantic number of SKUs inside each of these brands, and it will become quite obvious that it just blows the customer's mind.